Introducing fit id™

Fleet Feet Rockford is introducing 3D scanning technology into our in-store experience at Fleet Feet Sports Rockford 

The device is called fit id™. fit id creates a three dimensional scan of a person’s feet and provides specific measurements including foot width, length, and arch height. The scan takes five seconds to complete and appears on an in-store tablet, allowing the fit specialist to review, discuss observations, and find solutions together with the customer.

“fit id brings our staff knowledge to life and allows our customers the chance to see what the fit specialists see when they’re assessing the foot,” says Joey Pointer, CEO of Fleet Feet Sports. “Together with the expert advice of our highly-trained staff and the premium products stores carry, fit id helps create a powerful in-store experience for customers that they can’t get anywhere else.”

In addition to appearing on a tablet for review, the customer receives the 3D scan via email. Customers can get rescanned on future visits so Fleet Feet Sports staff can discuss any changes in measurements.

Fleet Feet Sports offers fit id complimentary as part of the customer experience.

Stop in today for you for your scan!


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